Archive

Month: March 2012

Content is Crucial!

Why is content so important? Why do online marketing companies swear by it? Content is crucial! When clients ask us what would make their online campaign more effective we always say ” content is key”. Good content is so important because it: • Engages potential customers • Increases your relevance to...

Search Vs Social?

With the online world constantly changing, local business owners have a tough job trying to understand the never ending changes in marketing jargon as well as keeping up with the pace of the online world and knowing which online marketing strategies will be right for their business. The big debate...

Spotlight on Social: Pinterest

Pinterest, the invite only social network is attracting new users at a quicker rate than any website ever. Here are some basic figures that are attracting brands and marketers alike to scramble for their invite to the photo sharing website. To say Pinterest had grown in popularity over recent months...

QR Codes, What You Should Know

QR codes are appearing everywhere, from cinema posters at bus stops to business cards and magazines. The printing industry has gone mad for Quick Response codes. QR codes are like barcodes for mobile phones, and once a QR code is scanned it will direct the user to the target website...

Is Social Media Right For Your Business?

Social media can be a great marketing tool for many businesses as part of an overall marketing strategy, but this doesn’t necessarily mean that you will get direct searches or business through it. Social Media is all about being social and communicating, which is great for brands that are seen...

Google Changes its Privacy Policy, What You Should Know

On the 1st of March, Google implemented its new privacy policy and terms of service. The changes Google are making to its privacy policy are some of the biggest it has made in many years and will bring together the data from Gmail, Google search, YouTube, and Google+ into one...

Spotlight on Social: Brand Page Facebook Timeline’s Announced

  As Facebook users will have noticed in recent weeks, Facebook profiles have changed. Users will have seen their ‘Wall’ replaced by a Timeline that lets them highlight photos, posts, and life events in a way that helps tell a story. The Facebook Timeline makes it easier to rediscover status...
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Mid-Tier Rankings Are Just As Important. Here’s Why
Many businesses focus their efforts on high-volume, short-tail keywords—terms like “shoes,” “marketing agency,” or “coffee shop.” While these phrases attract large amounts of traffic, they’re also extremely competitive. The smarter, more sustainable strategy often lies in targeting long-tail keywords. The Overlooked SEO Sweet Spot When most businesses think about SEO,...
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Google’s Ad Labelling Update: What It Means for Your Digital Marketing Strategy
Google has introduced a subtle but important change to how ads appear in its search results. The familiar ‘Ad’ label that once sat beside each paid listing has been removed. Instead, ads are now grouped together under a single ‘Sponsored results’ banner, with an option for users to ‘Hide sponsored...
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Generative Search & Brand Visibility: What CMOs Are Doing (and Should Be Doing)
Generative search is transforming the way people discover and engage with brands online. Rather than displaying a simple list of search results, platforms like Google’s Search Generative Experience and AI tools such as ChatGPT now deliver direct, conversational responses to user queries. This shift is having a major impact on...
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