Archive

Month: April 2012

Google Penguin Update: How May It Affect Your Site?

As we all know by now Google are constantly striving to improve their search algorithm. The ‘Penguin Update’ or ‘Webspam Update’ as it has also been referred to, is the latest round of changes made by Google to its search results and has one goal: Targeting webspam and catching those...

Spotlight on Social: BranchOut

As far as social media and business networking go, LinkedIn have pretty much dominated the market for years, continuing to grow with no other network coming close to compete with it. That was until two years ago when an app called BranchOut was released exclusively for Facebook. LinkedIn is still...

Never late with Google

Exciting news came out of Google HQ today when they released their latest Maps feature, real –time tube updates. The perfect tool for the 2 million London commuters that use the Tube every day. Just under a year after they added London Transport directions to their nifty maps function, Google...

Testimonial on Google Places

Leaving a testimonial on Google Places is now a straightforward and easy process. The first thing you need is a Google account. To set up a Google account go here: https://accounts.google.com/NewAccount Once signed in you have access to a number of features, these include being able to leave a review...

The LinkedIn Scam

Innermedia have been made aware of a scam whereby criminal hackers use LinkedIn to hack into people’s personal data There is an email being sent out, that is titled “LinkedIn invitation from your co-worker”. Despite looking official with the company logo on the email, this email is in fact a...
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Mid-Tier Rankings Are Just As Important. Here’s Why
Many businesses focus their efforts on high-volume, short-tail keywords—terms like “shoes,” “marketing agency,” or “coffee shop.” While these phrases attract large amounts of traffic, they’re also extremely competitive. The smarter, more sustainable strategy often lies in targeting long-tail keywords. The Overlooked SEO Sweet Spot When most businesses think about SEO,...
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Google’s Ad Labelling Update: What It Means for Your Digital Marketing Strategy
Google has introduced a subtle but important change to how ads appear in its search results. The familiar ‘Ad’ label that once sat beside each paid listing has been removed. Instead, ads are now grouped together under a single ‘Sponsored results’ banner, with an option for users to ‘Hide sponsored...
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Generative Search & Brand Visibility: What CMOs Are Doing (and Should Be Doing)
Generative search is transforming the way people discover and engage with brands online. Rather than displaying a simple list of search results, platforms like Google’s Search Generative Experience and AI tools such as ChatGPT now deliver direct, conversational responses to user queries. This shift is having a major impact on...
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