Archive

Month: August 2012

Facebook Launches Sponsored Search Ads

Last week Facebook announced that they would be launching search advertising and so far, the announcement hasn’t received much praise. Both, industry experts and angry Facebook users have suggested that it will be another annoying feature that Facebook adds (Not Ads) to its recent collection and that Facebook is turning...

School Web Design and Online Promotion Process: Lyonsdown School

We were recently asked by Lyonsdown School to design a new website and to improve their online visibility. We met with the headteacher, Lynn Maggs-Wellings and their marketing team on several occasions and we went to visit the school as we wanted to get an idea of what their staff,...

Blurred vision with new Facebook plug-in

If you are a Facebook user and not one of the 83 million “Fake” users, you might start to notice some blurry photos appearing on your network. Computer security specialists McAfee are teaming up with Intel to ensure that photo sharing on Facebook gets a little safer (and a little...
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Facebook Ads vs Instagram Ads: Which Delivers Better ROI?
Paid social media advertising is now a crucial component of most digital marketing strategies, but selecting the right platform can significantly impact your return on investment. Facebook and Instagram are both powerful advertising tools within Meta’s ecosystem, yet they behave differently in terms of audience, engagement and conversion performance. Understanding...
How AI Search Is Changing Visibility and What Your Brand Must Do Next
Search is undergoing one of the most significant shifts in its history. The rapid rise of AI-driven results is changing how information is discovered, interpreted and delivered to users. This development represents far more than a technical update to SEO. It is a fundamental rethinking of how visibility works online....
Stop Choosing: You Need SEO and AI Search Working Together
As AI-driven discovery tools and search engines evolve, one prevailing narrative is that you must choose between focusing on traditional search engine optimisation (SEO) and optimising for AI platforms. This is a misleading binary. The reality is: you need to engage both channels, search engines like Google and AI-powered tools...