Archive

Month: March 2014

How to Stop Facebook Videos from Autoplaying

If you’re tired of Facebook videos playing automatically on your facebook feed, there are some easy ways to stop it using the settings on your phone or your browser. Unfortunately, there’s currently nothing in the Facebook settings to manage the account independently On your iPhone Autoplaying videos can eat up...

Facebook Insights – What Does It All Mean?

Digital Marketing is filled with obscure terms and jargon (CTR, SEO, conversions, web architecture…*) and Facebook’s Insights are no different. Insights offer useful information about your page, who is using it, and how well people are engaging and interacting with your content. While you can look at how many people...

Beyond Updates: What are the Benefits of Blogging?

Regardless of your personal interests or age, it’s likely that you’ve read a blog. 8 out of 10 people read blogs and, as a result, they expect businesses to have them. Blogging is huge; 27,000,000 pieces of content are shared every day on the internet and are read by 329,000,000...
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Mid-Tier Rankings Are Just As Important. Here’s Why
Many businesses focus their efforts on high-volume, short-tail keywords—terms like “shoes,” “marketing agency,” or “coffee shop.” While these phrases attract large amounts of traffic, they’re also extremely competitive. The smarter, more sustainable strategy often lies in targeting long-tail keywords. The Overlooked SEO Sweet Spot When most businesses think about SEO,...
Google’s Ad Labelling Update: What It Means for Your Digital Marketing Strategy
Google has introduced a subtle but important change to how ads appear in its search results. The familiar ‘Ad’ label that once sat beside each paid listing has been removed. Instead, ads are now grouped together under a single ‘Sponsored results’ banner, with an option for users to ‘Hide sponsored...
Generative Search & Brand Visibility: What CMOs Are Doing (and Should Be Doing)
Generative search is transforming the way people discover and engage with brands online. Rather than displaying a simple list of search results, platforms like Google’s Search Generative Experience and AI tools such as ChatGPT now deliver direct, conversational responses to user queries. This shift is having a major impact on...