Archive

Month: August 2014

Should I Redesign My Website?

For most businesses, the website (and homepage in particular) forms the first impression for the majority of customers – your website needs to be easy to navigate, attractive, fast, and it needs to meet your visitors’ expectations. However, website redesign can be a time-consuming and costly exercise, so despite the enormous...

How to Choose Between SEO and PPC (Spoiler: You Don’t Have To)

Choosing where to allocate budget is an incredibly difficult task – especially when it comes to different digital channels. But the truth is that it’s a mistake to choose between them rather than finding great ways to make them work together. It’s best to vary your traffic generating activities online,...
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Why a Strong Backlink Profile Is Critical for SEO Success
In the competitive world of digital marketing, search engine optimisation (SEO) is essential for driving website visibility and traffic. A strong backlink profile plays a pivotal role in SEO success, as it signals to search engines that your website is credible, authoritative, and worthy of higher rankings. Below, we explore...
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Understanding the Great Firewall of China and Google Cloud Platform (GCP)
If you’re looking to reach audiences in China, you may have concerns about the Great Firewall of China (GFW) and how it affects website accessibility. Established by the Chinese government, the GFW restricts access to certain international websites and services, including Google, YouTube, Facebook, and Twitter. But what does this...
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The Latest New Features of Instagram: What You Need to Know
Instagram, one of the world’s most popular social media platforms, has always been at the forefront of digital innovation. Over the years, it has introduced a slew of features to keep users engaged and offer businesses new ways to connect with audiences. Whether you’re a content creator, influencer, small business...
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