Archive

Month: May 2018

Your Guide to Page Load Speed

If a page on a website takes a long time to load, you might let out a sigh and move your mouse around impatiently. If it takes a really long time to load, you might even give up and try a different website. Many studies emphasise the relationship between page...

Google Plans to Make Chrome’s Non-Secure Site Warnings More Obvious

Google has recently announced future plans regarding how Chrome, their web browser, will label HTTPS and HTTP sites… Starting in September, Chrome version 69 will remove the green “Secure” text and only display a black lock icon in the address bar. Later, Google plans to remove the lock icon altogether,...
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2025 Year-End Review: The Biggest Trends in SEO, PPC & AI Search
It’s safe to say that the digital marketing landscape is evolving faster than ever. AI-driven technologies, shifting user behaviour, and increasing privacy expectations are reshaping how brands reach and engage their audiences. Whether you’re a marketer, business owner, or simply keeping an eye on where search is heading, understanding the...
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Facebook Ads vs Instagram Ads: Which Delivers Better ROI?
Paid social media advertising is now a crucial component of most digital marketing strategies, but selecting the right platform can significantly impact your return on investment. Facebook and Instagram are both powerful advertising tools within Meta’s ecosystem, yet they behave differently in terms of audience, engagement and conversion performance. Understanding...
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How AI Search Is Changing Visibility and What Your Brand Must Do Next
Search is undergoing one of the most significant shifts in its history. The rapid rise of AI-driven results is changing how information is discovered, interpreted and delivered to users. This development represents far more than a technical update to SEO. It is a fundamental rethinking of how visibility works online....
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