Archive

Month: September 2019

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What is Google Tag Manager?

Simply put, Google Tag Manager is a tool that enables the user to manage and organise marketing tags on a website or app, without the need to manipulate the code. These tags are essentially small snippets of code or tracking pixels that send data from your website to another data...

5 Expert Tips for IGTV Success

IGTV is growing at a fast pace and because it is still fairly new, now is a great time to get ahead of the competition. In order to build up an engaged audience on IGTV it is vital to do your research and create the kind of content your audience...
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OpenAI Launches ChatGPT Atlas: A Bold New Take on Web Browsing
In a move that could redefine how people interact with the internet, OpenAI has unveiled ChatGPT Atlas, an artificial intelligence–powered web browser designed to challenge giants like Google Chrome and Microsoft Edge. Atlas is being touted as the first browser “built around ChatGPT,” reflecting OpenAI’s broader ambition to make conversational...
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Is SEO Dead? Why Optimisation Still Matters in the Age of AI
Every few years, someone declares “SEO is dead.” But at Innermedia, we know the truth: optimisation has never been more alive. The language around search may be changing – with terms like AI Optimisation, Answer Engine Optimisation (AEO), and Generative Engine Optimisation (GEO) now entering the conversation – but the...
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From Clicks to Conversions: How to Optimise Campaigns This Quarter
Generating clicks is only half the battle when it comes to digital marketing. The real success lies in turning those clicks into meaningful conversions—whether that’s a sale, a booking, a lead, or a sign-up. As we step into a new quarter, now is the perfect time to refine your campaigns...
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