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Month: October 2019

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Featured Snippets: Desktop vs. Mobile Study

A recent study has found that Google showed featured snippets on desktop 86.6% of the time, compared to 73.3% on mobile devices. This sort of research is important for SEO professionals to get their heads around because understanding which devices our target keywords feature on more consistently could help us...

Less Than Half Of Google Searches Result In A Click

In June of 2019, for the first time ever, a majority of all browser based searches on Google resulted in zero clicks. First of all, what does that mean? More people are going to Google and doing more searches but less people are clicking on results. Google is now presenting...
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instagram advertising

How to Create an Instagram Advert in 5 Simple Steps

If you are new to Instagram advertising and would like to test it out, we are here to help! There are loads of options within Facebook’s Creative Studio for Instagram Ads. This may seem a little over whelming at first, however with our simple guide we can help you to...
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Optimising Your Website for Conversions: Best Practices
In the fast-paced digital world, your website is often the first impression your audience gets of your business. Beyond aesthetics, it needs to drive action—whether that’s making a purchase, filling out a form, or subscribing to a newsletter. Optimising your website for conversions ensures visitors take the steps you want...
How To Maintain A Good Google Business Profile
In today’s digital-first world, maintaining an effective online presence is crucial for businesses of all sizes. One of the most powerful tools for local businesses is Google Business Profile (GBP), formerly known as Google My Business. A well-maintained GBP can help attract new customers, build credibility, and improve search engine...
Preparing Your Social Media for the New Year
The New Year brings a fresh start—a perfect time to evaluate, refresh, and reinvigorate your social media presence. Whether you’re a business owner, influencer, or casual user, a strategic approach to your platforms can help you achieve your goals and make your online interactions more meaningful. Here’s how to prepare...