Archive

Month: November 2019

christmas

SEO Updates in Time for Christmas

As much as we try and avoid talking about it, the holiday season is rapidly approaching. This is a busy time for everyone, and a chance for eCommerce websites in particular to significantly boost their profits. However, you’ll be up against some stiff competition so you may have to up...

5 Things Digital Marketers Should Do Before Black Friday

With less than three weeks to go before Black Friday on the 29th of November, we’re sure your preparation and marketing efforts are well underway. However, with the weight of the upcoming holiday season pressing down on retailers and marketers all around the world, it can be easy to overlook...
social media complaints

How to Deal with Complaints on Social Media

Social media has become one of the most popular platforms for customer care and how you handle complaints using social media channels can say a lot about your business. Handling complaints via social media can be a challenge, especially as it is all done in the public eye, however with...
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Stop Choosing: You Need SEO and AI Search Working Together
As AI-driven discovery tools and search engines evolve, one prevailing narrative is that you must choose between focusing on traditional search engine optimisation (SEO) and optimising for AI platforms. This is a misleading binary. The reality is: you need to engage both channels, search engines like Google and AI-powered tools...
Falling Leaves, Rising Rankings: Refreshing Your SEO This November
As the autumn leaves fall and we edge closer to winter, November offers the perfect opportunity to refresh your SEO strategy. Much like clearing the garden of fallen leaves, a little seasonal maintenance can go a long way in keeping your website healthy, visible, and ready to thrive through the...
The Future of Search: How AI is Transforming Digital Marketing in 2026
Artificial intelligence is already reshaping how people search, interact with content and make purchasing decisions. As we approach 2026, this evolution is accelerating. Search is becoming more conversational, predictive and personalised, which means brands must adapt to stay visible and relevant. At Innermedia, we believe that success in this new...