Archive

Month: November 2019

christmas

SEO Updates in Time for Christmas

As much as we try and avoid talking about it, the holiday season is rapidly approaching. This is a busy time for everyone, and a chance for eCommerce websites in particular to significantly boost their profits. However, you’ll be up against some stiff competition so you may have to up...

5 Things Digital Marketers Should Do Before Black Friday

With less than three weeks to go before Black Friday on the 29th of November, we’re sure your preparation and marketing efforts are well underway. However, with the weight of the upcoming holiday season pressing down on retailers and marketers all around the world, it can be easy to overlook...
social media complaints

How to Deal with Complaints on Social Media

Social media has become one of the most popular platforms for customer care and how you handle complaints using social media channels can say a lot about your business. Handling complaints via social media can be a challenge, especially as it is all done in the public eye, however with...
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Paid social media advertising is now a crucial component of most digital marketing strategies, but selecting the right platform can significantly impact your return on investment. Facebook and Instagram are both powerful advertising tools within Meta’s ecosystem, yet they behave differently in terms of audience, engagement and conversion performance. Understanding...