Archive

Month: June 2021

Help from Home

Looking After Your Mental Health When Working from Home

Paying attention to our mental health at work has never been more important. Because of the Coronavirus pandemic many of us have gone from working in a busy office to permanently working in our homes. This has increased feeling of uncertainty, stress and loneliness. Alongside this, many of us are...

What Makes a Good Backlink?

Backlinks are now one of the most important ranking factors for search engines, and have been for quite some time. A backlink is a link from one domain to another – the higher the domain authority of the backlink is, the better your chances are at improving your own rankings....
backlink
Google Core Update

Google Has Released a Broad Core Update

Every day, Google tends to release at least one minor change to help improve their search results. These changes typically go unnoticed, even by SEO experts, but sometimes they release a bigger update that is more discernible. These updates are designed to ensure the SERP is displaying the most relevant...

Pros & Cons of Instagram Giveaways

Giveaways are a great way to boost your followers and gain engagement on Instagram. If you spend a lot of time on Instagram then you will have come across many accounts running giveaways to promote new products and increase brand awareness. You may even see giveaways in your feed from...
Vector illustration of a person winning Instagram giveaway
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Why a Strong Backlink Profile Is Critical for SEO Success
In the competitive world of digital marketing, search engine optimisation (SEO) is essential for driving website visibility and traffic. A strong backlink profile plays a pivotal role in SEO success, as it signals to search engines that your website is credible, authoritative, and worthy of higher rankings. Below, we explore...
Understanding the Great Firewall of China and Google Cloud Platform (GCP)
If you’re looking to reach audiences in China, you may have concerns about the Great Firewall of China (GFW) and how it affects website accessibility. Established by the Chinese government, the GFW restricts access to certain international websites and services, including Google, YouTube, Facebook, and Twitter. But what does this...
The Latest New Features of Instagram: What You Need to Know
Instagram, one of the world’s most popular social media platforms, has always been at the forefront of digital innovation. Over the years, it has introduced a slew of features to keep users engaged and offer businesses new ways to connect with audiences. Whether you’re a content creator, influencer, small business...