Archive

Month: June 2021

Help from Home

Looking After Your Mental Health When Working from Home

Paying attention to our mental health at work has never been more important. Because of the Coronavirus pandemic many of us have gone from working in a busy office to permanently working in our homes. This has increased feeling of uncertainty, stress and loneliness. Alongside this, many of us are...

What Makes a Good Backlink?

Backlinks are now one of the most important ranking factors for search engines, and have been for quite some time. A backlink is a link from one domain to another – the higher the domain authority of the backlink is, the better your chances are at improving your own rankings....
backlink
Google Core Update

Google Has Released a Broad Core Update

Every day, Google tends to release at least one minor change to help improve their search results. These changes typically go unnoticed, even by SEO experts, but sometimes they release a bigger update that is more discernible. These updates are designed to ensure the SERP is displaying the most relevant...

Pros & Cons of Instagram Giveaways

Giveaways are a great way to boost your followers and gain engagement on Instagram. If you spend a lot of time on Instagram then you will have come across many accounts running giveaways to promote new products and increase brand awareness. You may even see giveaways in your feed from...
Vector illustration of a person winning Instagram giveaway
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How SEO Plugins Can Boost Your WordPress Site
SEO plugins for WordPress provide a range of benefits that enhance the search engine optimisation (SEO) of your website, making it more visible and user-friendly. Here are some key ways they can help: 1. On-Page SEO Optimisation SEO plugins assist in optimising individual pages and posts for search engines. They...
We’re Exhibiting at the ISA Conference – Come See Us!
We’re thrilled to announce that we’ll be exhibiting at this year’s Independent Schools Association (ISA) Conference! This exciting event will take place on 14-15 November at the Chesford Grange Hotel, Kenilworth, and we’d love for you to join us. It’s the perfect opportunity to connect, learn, and discover how we...
SEO vs. SEM: Which Strategy Should You Prioritise
In the world of digital marketing, two key strategies stand out when it comes to improving online visibility and driving traffic to your website: SEO and SEM. While both aim to enhance a website’s performance in search engine results pages, they operate differently and offer distinct benefits. In this blog...