Archive

Month: November 2022

Instagram Mosseri 2021

Our Guide to Influencer Marketing

As the world of marketing expands, it is quite evident how valuable a good influencer is. This style of marketing allows brands to gain reach in targeted audiences and can aid in boosting sales, generating leads and increasing brand awareness. Working with creators online who have an interactive audience means...

What Ranking Factors Are Still Used Today?

Recently, a guide from Google was released which shares information on the ranking factors and algorithms that Google still uses and operates. This will really help clients and SEOs with their understanding of what’s actually still in operation and what has been long retired. We take a look at the...
SEO trends in 2022 and beyond
seo research

How to Stay Ahead of Google’s Algorithm Updates

As a business that’s heavily reliant on Google search, your fate really swings in the balance of its algorithm updates. These are changes made by Google from time to time to improve its way of doing things – crawling and indexing sites to deliver users the best results. They are...

Top Social Media Platforms Worldwide 2022

It can be agreed that social media has become popular in every crevice of technology, with millions of people having access to and using it every single day. However, with new apps popping up every day, it can be difficult to pinpoint which one is right for your business. Should...
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Ecommerce SEO

The Benefits of SEO for Ecommerce

SEO in the ecommerce world has a lot of variations to consider. Depending on your website and how its laid out you may want to target specific keywords, or look into ways to build your content. Like all SEO optimisation projects, they’re going to be unique for each person. But...
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New Year, New Strategy: Refreshing Your Website for 2025
As we step into 2025, it’s the perfect time to reassess and refresh your website to stay competitive and relevant. A website is often the first interaction customers have with your business, so it’s essential to keep it updated, engaging, and aligned with the latest trends. Here’s a comprehensive guide...
AI Transforming Google Ads: A Look into the Future of PPC
The advertising industry is experiencing a seismic shift thanks to the integration of artificial intelligence, particularly within Google Ads. With tools like Performance Max, Smart Bidding, and generative AI-powered ad creation, Google’s platform now enables a level of precision, personalisation, and efficiency previously out of reach. Here’s a look at...
How Can a Successful PPC Campaign Help My Business?
In today’s competitive digital landscape, businesses are constantly seeking effective ways to connect with their audience, boost sales, and achieve growth. Pay-per-click (PPC) advertising stands out as one of the most powerful tools to accomplish these goals. But what exactly is PPC, and how can a successful PPC campaign help...