Archive

Month: May 2023

Email marketing

What is Email Marketing?

While we often do market ourselves as the experts in SEO and content curation (which, if you are still interested in, can be explored here), but there are so many other strands to marketing that we can always assist with. One of these is email marketing. This is exactly what...

Summer Content Marketing Ideas

As the sun shines much brighter, and the temperature begins to rise, summer brings about a fresh wave of opportunities for businesses to engage their audience with captivating content. With many seeking inspiration, entertainment, and useful information during this vibrant season, it is essential for marketers to adapt their strategies...
Hello summer
CONTENT MARKETING

What Is Content Amplification?

  Content’s king in SEO. It helps you build authority, leverage higher rankings, and bring more traffic to your site. Beyond creating great content, however, you must work on promotion and optimise it correctly as otherwise no one will know about it. This is a process that we call “content...

A New Core Web Vitals Metric is Coming

If you work in marketing or manage a website, you’ve probably heard of Core Web Vitals (CWVs). They are a set of metrics introduced by Google that evaluate the user experience of a website. These metrics focus on three key factors: loading speed, interactivity, and visual stability. The loading speed...
core web vitals
Ecommerce for SEO

How to Build Your Ecommerce Presence

Most product owners and sellers will want to expand and diversify their business through a website – one of the most in-demand industries out there thanks to the COVID-19 pandemic. Ordering online could not be easier in this climate, and it’s only growing more each year. To build a site...

How To Get Noticed on Social Media

Social media is the place to be for all businesses who want to escalate their client base without added costs. However, it isn’t just a matter of relying on social media algorithms to do the work for you. In order to get your unique content seen and displayed on the...
social media video
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How SEO Plugins Can Boost Your WordPress Site
SEO plugins for WordPress provide a range of benefits that enhance the search engine optimisation (SEO) of your website, making it more visible and user-friendly. Here are some key ways they can help: 1. On-Page SEO Optimisation SEO plugins assist in optimising individual pages and posts for search engines. They...
We’re Exhibiting at the ISA Conference – Come See Us!
We’re thrilled to announce that we’ll be exhibiting at this year’s Independent Schools Association (ISA) Conference! This exciting event will take place on 14-15 November at the Chesford Grange Hotel, Kenilworth, and we’d love for you to join us. It’s the perfect opportunity to connect, learn, and discover how we...
SEO vs. SEM: Which Strategy Should You Prioritise
In the world of digital marketing, two key strategies stand out when it comes to improving online visibility and driving traffic to your website: SEO and SEM. While both aim to enhance a website’s performance in search engine results pages, they operate differently and offer distinct benefits. In this blog...