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Month: July 2023

Google Analytics 4, GA4

How GA4 Can Help Your SEO Strategy

It is now the main Analytical tool of choice for website users, and Google has shifted everyone to using it when setting up their website, so how can we use its power? Google Analytics 4 (GA4) is an integral tool. Without it, we’re unable to locate the best users, work...

5 Blogging Mistakes to Avoid

Content is vital for SEO. It can help sites grow their authority, leverage higher rankings and help both users and search engines in understanding what they are about. With that said, there are common mistakes we often see that stop them from having the same effect. To make sure that...
blogging mistakes
People repairing

A Guide to Technical SEO

In the constantly evolving world of SEO, staying ahead of the game is crucial. As search engines become smarter and a lot more sophisticated, it is important for digital marketers and owners of websites to understand and implement technical SEO strategies to improve their website’s visibility and performance. For those...

What Do We Know About Threads?

In the wake of new social media platforms and controversial new approaches, Meta has formed a new way to communicate with followers. Threads is a branch of Instagram, using the same data and information as you would expect to use within the picture-sharing app. Except the Threads branch is very...
Instagram Threads
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Is SEO Dead? Why Optimisation Still Matters in the Age of AI
Every few years, someone declares “SEO is dead.” But at Innermedia, we know the truth: optimisation has never been more alive. The language around search may be changing – with terms like AI Optimisation, Answer Engine Optimisation (AEO), and Generative Engine Optimisation (GEO) now entering the conversation – but the...
From Clicks to Conversions: How to Optimise Campaigns This Quarter
Generating clicks is only half the battle when it comes to digital marketing. The real success lies in turning those clicks into meaningful conversions—whether that’s a sale, a booking, a lead, or a sign-up. As we step into a new quarter, now is the perfect time to refine your campaigns...
Will AI Replace Marketers? The Truth Behind the Hype
Artificial intelligence is reshaping the marketing world at lightning speed. From content generation to predictive analytics, AI tools are helping businesses work smarter, faster, and more efficiently. But with every leap forward comes a big question: will AI eventually replace marketers altogether? It’s a valid concern, and one that’s often...