Archive

Month: July 2023

Google Analytics 4, GA4

How GA4 Can Help Your SEO Strategy

It is now the main Analytical tool of choice for website users, and Google has shifted everyone to using it when setting up their website, so how can we use its power? Google Analytics 4 (GA4) is an integral tool. Without it, we’re unable to locate the best users, work...

5 Blogging Mistakes to Avoid

Content is vital for SEO. It can help sites grow their authority, leverage higher rankings and help both users and search engines in understanding what they are about. With that said, there are common mistakes we often see that stop them from having the same effect. To make sure that...
blogging mistakes
People repairing

A Guide to Technical SEO

In the constantly evolving world of SEO, staying ahead of the game is crucial. As search engines become smarter and a lot more sophisticated, it is important for digital marketers and owners of websites to understand and implement technical SEO strategies to improve their website’s visibility and performance. For those...

What Do We Know About Threads?

In the wake of new social media platforms and controversial new approaches, Meta has formed a new way to communicate with followers. Threads is a branch of Instagram, using the same data and information as you would expect to use within the picture-sharing app. Except the Threads branch is very...
Instagram Threads
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BrightonSEO April 2026 Roundup: What the Conference Confirmed About the Future of Search
Quick summary: BrightonSEO April 2026 confirmed five major shifts in search marketing: SEO is now leading wider marketing strategy, AI is embedded across every search discipline, AI-assisted content is outperforming human-only content in AI search engines, citations have replaced backlinks as the dominant visibility signal, and traditional reporting needs rebuilding...
How to write for your school website that wins more admissions
Most school websites are written for the wrong person. They are written for governors. For inspectors. For the school itself. Not for the parent sitting at the kitchen table at 10pm, quietly weighing up whether your school is right for their child. That parent is intelligent, time-pressed and slightly anxious....
The Comeback Campaign: How Old Vicarage School Rebuilt Its Search Visibility and Came Back Stronger
We began working with Old Vicarage School on an SEO campaign in May 2025. Like many schools navigating a busy academic year, the campaign paused towards the end of the year. But when it resumed, it came back with real momentum and the results have been impressive ever since. This...