Archive

Google Says Do Not Duplicate Your Meta Descriptions

19th November 2013

Googles head of search spam, Matt Cutts, has released a video expressing the need for unique meta descriptions with in your website pages. His message is clear – do not have duplicate meta descriptions on your website.

He even stated that it was better to have unique  meta descriptions or even no meta descriptions at all rather than duplications.

 

Do you need Website Management?

One of the services that Innermedia provides to it’s clients is website management, a  service where each month a detailed report is run on your website checking that everything is up to date and that no information is missing. Here is a list of things we check.

  1. meta descriptions (new pages, blog articles etc.)
  2. h1 and h2 tags (page tags that tell Google the theme of the page)
  3. image alt tags, naming conventions, size (helps with Google image search)
  4. server errors (404 errors occur when pages indexed by Google are renamed or removed)
  5. cms updates (version control, plug-in and core language updates – ensure site cannot be hacked)

Please let our team know if you are interested in us helping you keep your site healthy.

 

Lets Get Started Contact Us
Latest News
How Are AI Google Results Affecting SEO?
Search engine optimisation is undergoing one of its biggest shifts in decades. With Google increasingly using artificial intelligence to generate answers directly in search results—through features like AI Overviews and generative summaries—the traditional rules of SEO are being rewritten. For businesses, marketers, and content creators, the key question is how do...
Innermedia strengthens brand and design capability with Mercer acquisition
Innermedia, a fully in-house digital agency offering an open, consultative approach to help clients across the world create successful digital strategies, has strengthened its brand and design capability through the acquisition of Mercer, a highly respected design and brand agency with more than 25 years’ experience working with both schools...
A Simple Guide to Digital Marketing in 2026
Digital marketing in 2026 is less about chasing the latest trend and more about doing the fundamentals well. With new platforms, AI tools and changing consumer behaviour, it’s easy for brands to feel overwhelmed. The reality is that successful digital marketing today is built on clarity, consistency and smart decision-making....