Building an entire new website takes time and dedication to get right. Aside from liaising with developers and designers, or even setting up the website yourself, it can be a lengthy process. If your site has been needing a bit of TLC for a while then you’ll soon reap the...
In 2022, Google Chrome is the leading browser of choice with a 62.78% global market share. It’s well loved by many marketers and developers too for its handy tools and chrome extensions that make life that much easier. You no longer need to go back and forth between platforms to...
Nowadays, in order to have a solid online presence, your Google rankings are more important than ever. In fact, they are essential to the online success of your business. With that said, a penalty from Google should be avoided at all costs, otherwise your rankings will decrease, along with your...
While some websites don’t have a 404 page personalised, it is in your best interest to make a personalised page that users can interact with when they’ve reached a dead end. Not only does this make for a better user experience, but you’re more likely to retain a user on...
Facebook, despite the negative press it gets, still has lots to offer from a marketing perspective. It remains one of the most popular sites on the internet, sitting behind Google in 3rd place. For larger businesses, it also offers scalability. With its user base sitting at 2.912 billion worldwide, businesses...
Backlinks are an important ranking factor when it comes to SEO. In fact, if you don’t try to build high-quality links, it is unlikely you will be able to rank highly for your target keywords. However, it’s important to note that not all links are equal and toxic links can...
A sitemap is one of the biggest parts of an SEO-friendly website. It will show a user the logical structure of a site, arranged in a way that completely benefits the user. But it should also be focused on the development of a website’s rankings; if pages cannot be accessed...
It’s been a while since we’ve covered Pinterest here on our blog. Since those days the platform has advanced a fair bit with the addition of a creator fund. With many shifting gears to growing platforms like Tik Tok, platforms like Pinterest have taken a back seat or have been...
Much like a clothes store or a restaurant franchise, an independent school is a business and attracting enrolments is the equivalent of appealing to customers. Fortunately, there are lots of ways that independent schools can market their establishment, from traditional methods like newspaper features and direct mail, to more modern...
Throughout the month of March, Women’s History Month takes centre stage. It’s not just about highlighting what women have done across history, but it also brings awareness to the struggles that women have faced. For many businesses this is an opportunity to show to their consumers what women mean to...
By the end of March 2022, Google should have fully rolled out their desktop version of the page experience update, as confirmed by a Google spokesperson. The rollout process has already begun and will include all of the existing signals of the mobile version of the update, aside from the...
Social media creates a space for brands to communicate with their customers. The platforms are great for building brand identity and reinforcing core company values. Something that means more to customers now than it has ever done before. Research conducted in 2020 found that value alignment is a key deciding...
Local SEO is only getting more relevant and important as SEO develops. It’s just as important to have a clear level of understanding of local SEO as much as it is key to keep an eye on your on-page and off-page SEO practices. In this guide we’ll be having a...
Last week the online clothing retailer, Pretty Little Thing, introduced its very first AR model hoping to bridge the gap between the metaverse and reality. The “virtual girl” that’s yet to be named took social media by surprise, leaving many concerned and confused which raised the question: are we ready...
While not exclusive to this one CMS, plugins are pieces of software that essentially make your SEO and website maintenance journey easier to handle. There are thousands of tools and tricks to build an accessible and easy to use CMS, as well as tools to monitor, track and improve your...
From blockchain and NFTs, to the rise of ecommerce and swift deliveries. Here are some big changes happening in the digital marketing space and what businesses are going to have to do to prepare themselves for these big changes in the way we operate. 1. NFTs and Blockchain It’s something...
If you’re ready for Christmas, then you’ll know the stress involved in getting all the presents ready, planning your day accordingly, picking out the right food and making sure it’s all ready in time for the big day. For businesses it’s a whole other level of anxiety – planning for...
In today’s digital age it’s no surprise that 97% of users look online to find a local business. 86% of those turn to Google Maps to find them, making the touchpoint all the more important to optimise. This year Google has announced that it will give way to 4 new...
Any business owner or marketeer knows that competitor research is an important element of your planning because it allows you to learn what is or isn’t working in the industry. However, sometimes when analysing our competitors, we don’t always know what we’re looking for, meaning we’re not making particularly great...
Black Friday, and the subsequent Cyber Monday, this month is always a stressful time for shoppers and businesses. While a lot of sales and methods of retaining customers have changed a lot in the past year, with the rise of online shopping due to the COVID-19 outbreak, customers are always...
Schema is a tool for every SEO’s back pocket. It allows you to directly communicate what your content is to search engines for improved indexing and take up even more SERP architecture. Following on from our tips on how to create powerful social video, here’s how you can get more...
By now, it is no great secret that having a higher Core Web Vitals score for your website will help you rank better on Google. We’ve talked about Core Web Vitals on the blog before, but if you’re still unsure on how you can master them, here are some helpful...
In an increasingly difficult world as a business, with customers requiring more and more needs, knowing where you stand with customers is often a mindfield. With split testing of your content, pay-per-click ads, landing pages and other advertising forms, you’re able to test how customers perceive your content and which...
TikTok, Reels, YouTube Shorts – what do they all have in common? It seems that short videos are the new norm with popular social media platforms rising to follow the success of TikTok. But how did it come to be? We take a look at the reasons why video is...
Google Analytics is the standard for web analytics globally, with over 30m installations, it is the staple tool for digital marketeers and website owners. 2019 saw Google give Google Analytics v3.0 (also known as Universal Analytics, or UA) a ground up overall with Google Analytics v4 (GA4). This change wasn’t...
You will probably be aware by now that regularly updating a blog on your website, with relevant, authoritative content, is one popular and successful way to boost your SEO performance and therefore get in front of your target audience. But how can you increase traffic to your blog? First of...
Building brand recognition and something that is unique to your business and its overall aims gives you a lot more control in terms of success and how customers perceive you. It’s an integral part of presenting how your business will be presented across social media, its website and the content...
In Dec 2018 Google released it’s Light House Update which was a move to review and improve the speed of all websites. It is rare that Google makes updates that force website agencies to implement chargeable updates on their clients websites. Although few and far between the changes are always...
If you run an eCommerce business (a company that sells goods and/or services online), you may be wondering how you can market your business to increase your sales. It’s certainly important to consider various tactics that can attract new customers and encourage existing customers to return, otherwise your profits will...
Search optimisation is a constantly changing medium, with multiple areas to consider when building your website, producing content and keeping ahead of the latest trends. Maintaining the status quo when you’re trying to run a business and other responsibilities can be difficult to juggle, so how can you maximise the...
The Head of Instagram Adam Mosseri recently announced that Instagram is “no longer just a square photo sharing app.”
In an ideal world, our target customers would easily find us on a Search Engine Results Page (SERP), spend plenty of time browsing our websites and eventually convert. Unfortunately, it doesn’t always go that way and our bounce rates are higher than we’d hoped for, or time spent on our...
Since the pandemic began in the early part of 2020 a lot of businesses in all shapes and forms have had to adapt. As businesses look to work from home, operate digital workplaces and look to build their business online, it’s fair to say that the digital marketing industry has...
Paying attention to our mental health at work has never been more important. Because of the Coronavirus pandemic many of us have gone from working in a busy office to permanently working in our homes. This has increased feeling of uncertainty, stress and loneliness. Alongside this, many of us are...
Giveaways are a great way to boost your followers and gain engagement on Instagram. If you spend a lot of time on Instagram then you will have come across many accounts running giveaways to promote new products and increase brand awareness. You may even see giveaways in your feed from...
Everyone who owns or is responsible for a website will have seen traffic declining once or twice, and it can sometimes be a cause for concern. If this has happened to you, try not to panic, as it might not necessarily mean something is wrong. It could be due to...
Posting consistent, high quality content is the key to audience growth. But how do you stay on top of your social media strategy? Here are 5 tips for success…
Nowadays, particularly in light of the global pandemic, charities have struggled to appeal for face-to-face donations and have had to adapt to new methods of marketing. Lots of non-profit organisations can actually benefit significantly from PPC marketing. As a non-profit organisation, you may shy away from pay-per-click marketing for the...
Knowing how to use hashtags effectively will help to expand your Instagram audience. When you use a hashtag, your post will appear in the search results for that hashtag on Instagram. Users can also follow hashtags, which means they could see your post in their feed even if they don’t...
If you are looking for ways to get your Instagram engagement levels up, here are our 7 tips to success… Create valuable content Ask yourself… What do your followers need help with? What is it about your business they are most interested in? What is your expert advice? Now...
