Getting traffic to your site is only half the battle – once you have their attention, you need to push your audience towards converting. Unfortunately, most businesses don’t improve this process and lost a huge amount through lost traffic and abandoned carts. A huge 68% of people abandon their shopping...
Just 24 hours after launch, ShipYourEnemiesGlitter.com is up for grabs. The viral sensation gained 1 million visits, 270k social shares, and five figures in sales after being shared on social networks such as Twitter, Reddit, and Facebook. Online news sources were quick to pick up the story, which further fuelled the...
Pinterest is one of social media’s latest success stories. In 2013 it was already delivering more traffic to publishers than Twitter, LinkedIn, and Reddit combined, and it just keeps on growing. Now, a third of users follow a brand and 52% of daily users look on Pinterest for guidance while...
There are a lot of factors that contribute to your local SEO and a good placement on Google Maps (and the maps within search results) is a major one. Some businesses are having trouble getting their listing to come up in local searches, even though the profile is properly optimised...
Digital marketing is a fantastic way to reach a huge audience with much lower set up and maintenance costs than ‘traditional’ media. That said, there are still a lot of challenges to overcome, and businesses often have the same issues when it comes to increasing engagement and conversions online. That’s...
January is a great time to make lifestyle changes and set goals for the next 12 months, but why limit yourself to making personal changes? When it comes to digital marketing, most businesses can make a few resolutions to improve their presence, increase their conversions, and get more customers in...
How do you know if your website is usable? More companies are testing the same way their clients are buying; remotely. In your quest to improve conversion rates, crowd sourcing can save you the money and time you’d otherwise spend building your own test environment. Here are 5 options for...
Writing’s easy – we all learned it at school, right? Getting the right words on paper (or screen) can be surprisingly difficult, especially when you’re counting on the vocabulary, tone, and register to tell the reader who you are and what you stand for. Finding a brand’s voice is an...
Content is the lynchpin of SEO, but you don’t necessarily have to create written content for it to work. In fact, a multimedia approach can provide more traffic variety and increase your gains. That’s why video provides fantastic opportunities for SEO and general online exposure. Why Make Videos...
Christmas is a time for food, drink and a whole lot of watching TV. I couldn’t help notice this year how many TV adverts contained links persuading you to download apps, website addresses pushing you online, mentions of social media hash tags to discuss and the prominence of mobile alongside...
Moving film called “Abita”about Fukushima children who can’t play outside because of the radioactivity.… by Shoko Hara
Simon Mott has become the first Big Issue seller to allow his customers the ability to pay online via his smart phone. Using a mobile payment device from Swedish company iZettle Simon can securely take money from people in the street after finding few of his customers now carry cash....
