On the 26th of May 2022, Google started its first broad update of the year since it’s last in November of 2021. These algorithmic updates take place every few months and aim to improve the overall search experience that it offers. It states that while the update isn’t site specific,...
Building an entire new website takes time and dedication to get right. Aside from liaising with developers and designers, or even setting up the website yourself, it can be a lengthy process. If your site has been needing a bit of TLC for a while then you’ll soon reap the...
In 2022, Google Chrome is the leading browser of choice with a 62.78% global market share. It’s well loved by many marketers and developers too for its handy tools and chrome extensions that make life that much easier. You no longer need to go back and forth between platforms to...
Nowadays, in order to have a solid online presence, your Google rankings are more important than ever. In fact, they are essential to the online success of your business. With that said, a penalty from Google should be avoided at all costs, otherwise your rankings will decrease, along with your...
While some websites don’t have a 404 page personalised, it is in your best interest to make a personalised page that users can interact with when they’ve reached a dead end. Not only does this make for a better user experience, but you’re more likely to retain a user on...
Any business owner or marketeer knows that competitor research is an important element of your planning because it allows you to learn what is or isn’t working in the industry. However, sometimes when analysing our competitors, we don’t always know what we’re looking for, meaning we’re not making particularly great...
Paying attention to our mental health at work has never been more important. Because of the Coronavirus pandemic many of us have gone from working in a busy office to permanently working in our homes. This has increased feeling of uncertainty, stress and loneliness. Alongside this, many of us are...
Giveaways are a great way to boost your followers and gain engagement on Instagram. If you spend a lot of time on Instagram then you will have come across many accounts running giveaways to promote new products and increase brand awareness. You may even see giveaways in your feed from...
Posting consistent, high quality content is the key to audience growth. But how do you stay on top of your social media strategy? Here are 5 tips for success…
Knowing how to use hashtags effectively will help to expand your Instagram audience. When you use a hashtag, your post will appear in the search results for that hashtag on Instagram. Users can also follow hashtags, which means they could see your post in their feed even if they don’t...
If you are looking for ways to get your Instagram engagement levels up, here are our 7 tips to success… Create valuable content Ask yourself… What do your followers need help with? What is it about your business they are most interested in? What is your expert advice? Now...
Balancing work and home life during the latest lockdown is taking its toll on parents across the UK. With schools closed, parents are once again trying to juggle home schooling, childcare and their career on a daily basis. To help relieve some of this pressure and ensure you still have...
What is SEO? Search engine optimisation (SEO) is a widely implemented online marketing strategy that attempts to increase brand awareness, influence relevant traffic and improve the performance of your business in the search results of different engines. Although the benefits of effective SEO are evident, they often come at quite...
Blogging plays an integral role in attracting and building an audience of potential customers, as well as increasing your rankings in Google. As it becomes more and more crucial for the success of your business, the need for it to be of exemplary quality is also increasing. But if you...
Saying that it’s been an eventful year is a bit of an understatement. Tiger populations and referendums aside, 2016 has definitely been one of busiest years ever with more sites going live, more SEO being booked, and more seminars delivered than ever before. Here’s a quick overview of what we’ve...
Businesses can’t ignore social media – the vast majority of consumers check out companies on social networking sites before buying, and a huge 93% of consumers want companies to have a social media presence. That’s probably why we have so many businesses, large and small, coming to us asking how...
Yet another year draws to a close and it’s time to look back at what we’ve been doing in 2015. It’s been an exciting year for all of us, with new projects and challenges as well as new team members to complete our group of digital ninjas. Here’s a short round...
Winners in The Hertfordshire Digital Awards 2015 For Best School Website The Hertfordshire Digital Awards 2015 is a multi county scheme that rewards innovation and progressive thinking by businesses, events, individuals, charities and educational establishments. From small businesses to large national companies- the HDA Awards rewards companies who ‘use digital...
Innermedia is back in Uganda to provide a unique, once in a lifetime experience to children from the CoRSU Rehabilitation Hospital. We first met and worked with the CoRSU last year in a project called the School of Croc. It was introduced to us by our client and wildlife expert,...
We’re pleased to announce that we’re the finalists for the Herts Digital Awards in two categories. Our website for Southbank International School has been nominated for the best school, education, or charity website category and the best use of video for business category. The site went live earlier this year...
We’re already half way through 2015 and it’s been a busy 6 months; Google’s latest update encouraged a lot of old clients to upgrade their websites, and we’ve designed dozens more sites for schools and businesses throughout London and the UK. Here’s a quick look at some of our work...
A great photographer has an eye for composition and can evoke warmth and a genuine expression in a subject. He or she will know how to position you in a variety of settings that will best reflect the goals and personality of your company. Instances that you would need a professional photo...
Google announced on its Webmaster Central Blog that mobile search is changing on April 21st, 2015. This is in response to the growing number of internet users now conducting searches on mobile devices. As Google warned in 2014, new algorithms are being introduced to accommodate this increase. What Effects Does...
More than ever, SEO needs to be ethical, intelligent, and robust. This article discusses SEO errors that are vital to avoid in 2015. The best reason to avoid SEO errors is the most obvious one: to prevent manual and algorithmic penalties. Google can take up to 9 months to...
Here are six charities that Innermedia is especially fond of. We’ve enjoyed contributing to these causes and have had a number of rewards, including team-building, unique life experiences, and a connection to communities throughout the world. 1. Bridge of Hope Innermedia built a website for Bridge of Hope, a charity that...
29 Reasons Why You Need Content Marketing Content is arguably the most important part of your site – it’s why people come to your page, and if you don’t deliver what they expect they’ll just leave and find it elsewhere. Even if you rely on PPC and other lead generation...
It’s been a really exciting year for us at Innermedia – we’ve been to Uganda, finished a few Tough Mudders, branched out into offering drone flights and in-house photography… and of course we’ve created a lot of beautiful websites for businesses and schools throughout the UK. We’re so proud that...
Websites have evolved significantly in the last 10-15 years. The best way to show you this is through a catalogue of screen shots that speak for themselves. We’ve provided eleven examples of popular websites that have changed dramatically since their inception. Back in the days when Yahoo was called “Jerry’s...
Innermedia is lending a hand in Uganda this month at the School of Croc. Ralph is helping the children by setting up and filming challenges, keeping an eye on safety, and supporting fellow staff and students when Melissa can’t find the other crocodile. “WHERE’S THE OTHER CROCODILE?” Ralph is a bastion...
We’re absolutely delighted with North London Flying School’s website. The school came to us for a new site, booking system, and help with their social media to reach out to people who are interested in a flying experience or even gaining a pilot license. The new, clean design makes it...
Safari Pete is a handful. He literally bounces around in meetings, with new ideas every 3.8 seconds and plans that seem to haunt him in his downtime. At the table, he doesn’t have a seat- he never sits down. Pair him with an animal and there’s an instant change. They...
Innermedia is in Uganda this month, working with Safari Pete to give children a unique experience with wildlife. In the process, our team is getting closer as well. This morning I find myself in a rhino enclosure discussing logistics. “Melissa, how fast can you run?” “What?” Uganda has one zoo and it’s here;...
Innermedia is tagging along with Safari Pete in Uganda this month. We’re a proud sponsor of his newest venture, School of Croc. Children from Uganda who have severe disabilities are about to work with their country’s most dangerous animals. This includes health checks on lions, joining anti-poaching squads, taking part...
Company culture is statistically growth enhancing. At least that’s what you say to yourself when you’re stacking blocks on a Friday afternoon. It’s also hard to duplicate, according to Forbes this month in an article about organisational success. It was Ralph who brought in this week’s challenge. Valeria: “Who just...
We are proud to have just launched the new IBD Fatigue responsive website design for the UK national charity Crohn’s and Colitis. We have worked with the charity for over 5 years helping them with micro websites and online customer questionnaires. We worked alongside London based design agency Dynamic Pear...
Regardless of your personal interests or age, it’s likely that you’ve read a blog. 8 out of 10 people read blogs and, as a result, they expect businesses to have them. Blogging is huge; 27,000,000 pieces of content are shared every day on the internet and are read by 329,000,000...
Googles head of search spam, Matt Cutts, has released a video expressing the need for unique meta descriptions with in your website pages. His message is clear – do not have duplicate meta descriptions on your website. He even stated that it was better to have unique meta descriptions or...
At the start of this month Google announced Helpouts a new service that connects users to a live expert via video chat to help answer their questions. The search engine giant has been providing answering itself for years and now hopes selected experts can do the same. http://youtu.be/K-VFC9AQM1k The service...
We found this great graphic on istock photos website, a insight into a designers (brilliant) mind, now where can I get some bacon?
Have you ever dreamed of taking to the skies behind the controls of a light aircraft? Well NOW is your chance… Simply Like the Innermedia Facebook page to be in with a genuine chance to make that dream come true – For FREE! To celebrate the launch of the North...
