The potential ban of TikTok in the United States has been a hot topic in recent years, with implications stretching far beyond individual users. For businesses, particularly those involved in digital marketing and advertising, such a move could significantly disrupt established strategies and force a revaluation of how to reach...
In the vast landscape of the internet, Google reigns supreme as the primary gateway for users seeking information, services, and products. With billions of searches conducted daily, the search engine giant continually refines its algorithms to deliver the most relevant and high-quality content to users. However, for website owners and...
In the fast-paced digital landscape of 2024, a website is more than just an online presence—it’s a dynamic reflection of your brand. To stay ahead of the curve and make a lasting impact, it’s time to give your digital storefront a fresh look. In this comprehensive guide, we’ll walk you...
In the fast-evolving landscape of digital marketing, staying ahead of technological advancements is not just an option but a necessity. As we stride into 2024, one technological marvel promises to revolutionise the way businesses connect with their audience – 5G. The fifth generation of wireless technology, 5G, is more than...
In the ever-evolving landscape of digital marketing, businesses are continually exploring new strategies to stand out amidst fierce competition. One such strategy that has gained immense significance in recent years is Local SEO. While SEO has been a cornerstone for online visibility, the focus on local optimisation has become increasingly...
In the digital era, user-generated content (UGC) has become a driving force behind marketing strategies. Authentic, relatable, and diverse, UGC possesses a unique allure that traditional advertising struggles to match. From social media platforms to review sites and forums, consumers are actively engaging and creating content, offering valuable opportunities for...
SEO is an ever-evolving field. As search engines constantly update their algorithms, staying ahead of current SEO trends is crucial for the success of your online presence. In this blog post, we’ll discuss effective strategies to help you keep up with the latest SEO trends and maintain a competitive edge...
There are a few elements to consider in link health and keeping your website clean. Every website, depending on its age, will come down with a few dodgy links from time to time. A few toxic links here and there will not be too much to worry about, but accumulated...
It is now the main Analytical tool of choice for website users, and Google has shifted everyone to using it when setting up their website, so how can we use its power? Google Analytics 4 (GA4) is an integral tool. Without it, we’re unable to locate the best users, work...
In the wake of new social media platforms and controversial new approaches, Meta has formed a new way to communicate with followers. Threads is a branch of Instagram, using the same data and information as you would expect to use within the picture-sharing app. Except the Threads branch is very...
Social media has been around for over 20 years, with there being constant changes due to the trends that come and go. Since the pandemic, video content has become more popular, with TikTok rising to the top of the charts. With millions of active users worldwide, this platform is known...
We all have that age-old question of what really is involved in the algorithms of social media, and how do they change? They feel as illusive as the Google algorithms from an SEO perspective, which will open up a whole new can of worms when you’re looking into ways to...
As the world of marketing expands, it is quite evident how valuable a good influencer is. This style of marketing allows brands to gain reach in targeted audiences and can aid in boosting sales, generating leads and increasing brand awareness. Working with creators online who have an interactive audience means...
Recently, a guide from Google was released which shares information on the ranking factors and algorithms that Google still uses and operates. This will really help clients and SEOs with their understanding of what’s actually still in operation and what has been long retired. We take a look at the...
It can be agreed that social media has become popular in every crevice of technology, with millions of people having access to and using it every single day. However, with new apps popping up every day, it can be difficult to pinpoint which one is right for your business. Should...
SEO in the ecommerce world has a lot of variations to consider. Depending on your website and how its laid out you may want to target specific keywords, or look into ways to build your content. Like all SEO optimisation projects, they’re going to be unique for each person. But...
A known way of searching that has been with us for over 10 years, voice search has influenced many people’s ways of approaching the search market. It’s hugely important to building a successful strategy as well, just like mobile searches should be of high importance to your website plans. Having...
It’s now the time for pumpkin spice lattes (or PSLs) and spooky storefronts. What really started over in the States, Halloween has taken over the UK by storm and has become a really popular time for people, more so than before. While it is an ancient Celtic celebration by nature,...
In 2022, Google still has a strong hold over its market share. A monopoly with 90.73%. That’s not to say that searches don’t happen beyond the Google search bar. Competitors such as the likes of Yahoo, Bing, Yandex, Naver and others account for 9.27%. Branching out to optimise for some...
We’re all aware of the power of social media. While it’s a channel to connect and stay up to date with customers, it plays a pretty big role in assisting conversions with as many as 80% of shoppers researching a product online before making their purchasing decisions. It provides a...
Search is great. It connects businesses to consumers all over the world with an active interest in their products and services. Unlike social media and other channels where you have to lure potential customers, you can target users based on intent. Whether they’re in the research stage of their journey...
On the 26th of May 2022, Google started its first broad update of the year since it’s last in November of 2021. These algorithmic updates take place every few months and aim to improve the overall search experience that it offers. It states that while the update isn’t site specific,...
Throughout the month of March, Women’s History Month takes centre stage. It’s not just about highlighting what women have done across history, but it also brings awareness to the struggles that women have faced. For many businesses this is an opportunity to show to their consumers what women mean to...
Local SEO is only getting more relevant and important as SEO develops. It’s just as important to have a clear level of understanding of local SEO as much as it is key to keep an eye on your on-page and off-page SEO practices. In this guide we’ll be having a...
In today’s digital age it’s no surprise that 97% of users look online to find a local business. 86% of those turn to Google Maps to find them, making the touchpoint all the more important to optimise. This year Google has announced that it will give way to 4 new...
The Head of Instagram Adam Mosseri recently announced that Instagram is “no longer just a square photo sharing app.”
Giveaways are a great way to boost your followers and gain engagement on Instagram. If you spend a lot of time on Instagram then you will have come across many accounts running giveaways to promote new products and increase brand awareness. You may even see giveaways in your feed from...
If you are looking for ways to get your Instagram engagement levels up, here are our 7 tips to success… Create valuable content Ask yourself… What do your followers need help with? What is it about your business they are most interested in? What is your expert advice? Now...
Back in November Instagram announced that it would become more search-friendly and after their recent update you may have noticed a few of these changes. Now, simply by searching a particular keyword in Instagram’s search bar you will discover relevant profiles and posts without the need for hashtags. This is...
In this article, you’ll discover four benefits of creating Instagram Reels for your marketing.
Whether you are putting together a new social media strategy for your business or updating an existing one, it is important to research current trends and successful industry content. Here are three social media trends you should know about in order to create a successful 2020 strategy… Dark Social Social...
Making your content ‘Instagrammable’ is something every business needs to consider in order to be successful in the world of social media marketing. It’s not enough for brands to simply take random photos and add them to Instagram without a purpose or theme. If you want to stand out and...
IGTV is growing at a fast pace and because it is still fairly new, now is a great time to get ahead of the competition. In order to build up an engaged audience on IGTV it is vital to do your research and create the kind of content your audience...
Have you noticed a big decline in the number of likes and engagements your Instagram posts are receiving? You are not the only one and many are searching for answers! Independent studies have shown a gradual decline in Instagram’s brand page engagement rates over the last six months. Some believe...
Instagram is slowly releasing new Creator Accounts, which seem to have been created specifically for influencers. Instagram Creator Accounts are similar to Instagram Business Accounts, offering special features and analytics; however there are some big differences you need to know about before making the switch… 1. Can anyone access a...
If you are looking for some easy ways to get more engagement on your Instagram stories or you want people to spend more time viewing your content, then these three tips will help… Don’t panic, these tips are simple, even if you are new to the platform. You just need...
Are you interested in Facebook Messenger Bots but unsure how to use them, or even set them up? It’s worth starting by understanding the purpose of a bot. In simple terms, a messenger bot is an automated messaging software which uses artificial intelligence to have a conversation with the user....
Your Instagram business bio is your chance to explain who you are and what you do. It should also show your brand’s personality and inspire people to follow you. Your bio is the first thing that people see when they visit an Instagram account, so you need to get creative...
Instagram Nametags are an easy way for people to find you on Instagram. They are designed to be scanned quickly, and easily take people to your profile or allow them to follow you. If you are a business trying to grow your Instagram audience, using your nametag should...
A lot of us received an email from Google yesterday about the ‘upcoming changes to your Google Maps Platform account’. This relates to the changes that Google announced in 2016. From 29th November 2018 Google will begin to bill all usage for Elevation, Directions, Distance Matrix, Geocoding and Places according...
