In the constantly evolving world of SEO, staying ahead of the game is crucial. As search engines become smarter and a lot more sophisticated, it is important for digital marketers and owners of websites to understand and implement technical SEO strategies to improve their website’s visibility and performance. For those...
In the wake of new social media platforms and controversial new approaches, Meta has formed a new way to communicate with followers. Threads is a branch of Instagram, using the same data and information as you would expect to use within the picture-sharing app. Except the Threads branch is very...
In today’s digital landscape, businesses face fierce competition for online visibility. With social media platforms becoming increasingly crowded, organic reach alone is often not enough to achieve desired results. This is where paid social media advertising comes into play. By investing in paid social, businesses can strategically amplify their reach,...
Maybe we’ve gotten lazy with our searches, or have too many options to spend our time putting pieces together, but good UX (user experience) is vital for the success of any website. According to the statistics, visitors spend approximately 15 seconds before leaving if they cannot find what they are...
In the digital age that we are living in, the success of a website truly relies on its visibility in search engine rankings. Achieving a higher rank can significantly enhance organic traffic and attract more potential customers. In this blog, we will delve into effective strategies to improve your website’s...
Having a good understanding of videos and what they can be used for helps a business grow in many different ways. For social media purposes, to helping customers understand more of a business’ aims, or to direct people to new features – whatever the reason for a video it can...
If you know anything about SEO, you will know that content plays a huge role in how well a site ranks. It helps sites build authority and tells search engines what you’re all about which can help you leverage higher ranking positions. Before you get to that step and can...
While we often do market ourselves as the experts in SEO and content curation (which, if you are still interested in, can be explored here), but there are so many other strands to marketing that we can always assist with. One of these is email marketing. This is exactly what...
As the sun shines much brighter, and the temperature begins to rise, summer brings about a fresh wave of opportunities for businesses to engage their audience with captivating content. With many seeking inspiration, entertainment, and useful information during this vibrant season, it is essential for marketers to adapt their strategies...
Content’s king in SEO. It helps you build authority, leverage higher rankings, and bring more traffic to your site. Beyond creating great content, however, you must work on promotion and optimise it correctly as otherwise no one will know about it. This is a process that we call “content...
If you work in marketing or manage a website, you’ve probably heard of Core Web Vitals (CWVs). They are a set of metrics introduced by Google that evaluate the user experience of a website. These metrics focus on three key factors: loading speed, interactivity, and visual stability. The loading speed...
Most product owners and sellers will want to expand and diversify their business through a website – one of the most in-demand industries out there thanks to the COVID-19 pandemic. Ordering online could not be easier in this climate, and it’s only growing more each year. To build a site...
Social media is the place to be for all businesses who want to escalate their client base without added costs. However, it isn’t just a matter of relying on social media algorithms to do the work for you. In order to get your unique content seen and displayed on the...
When doing anything in marketing, we think of our audience and who our message has the potential to reach. It’s why in SEO we target terms with large search volumes and where we have the best chances of ranking. So, what about the terms that no-one’s searching for? Do we...
ChatGPT is the latest in AI technology that can be used as an intelligent chat bot. In a lot of ways it can bring benefits to users in other areas, such as generating unique content and even for keyword research. It has be hailed as a great tool in terms...
When searching the world wide web, you will find that it is covered in different types of content. This form of marketing is a powerful tool for businesses to attract and engage their target audience. However, with so many different types of content available, it can be quite difficult to...
Email marketing has been a tried and tested digital marketing strategy for decades, and for good reason. With its unmatched ability to reach customers directly and personally, email marketing has consistently proven to be a highly effective channel for driving sales and boosting business growth. Below, we will explore the...
In the broad and confusing world of technical SEO, there’s a lot of jargon to become familiar with. HTTPS status codes are a prime example of what you will need to know. While there are hundreds, here are a few important ones to note which can help you in understanding...
Social media has been around for over 20 years, with there being constant changes due to the trends that come and go. Since the pandemic, video content has become more popular, with TikTok rising to the top of the charts. With millions of active users worldwide, this platform is known...
SEO and PPC are two critical components of digital marketing. Both are essential for driving traffic to a website, increasing brand awareness, and generating leads and sales. While SEO focuses on organic search traffic, PPC involves paid advertising to target specific audiences. Many marketers wonder if they should focus on...
If you’re a site owner that wants more from their site, SEO is an area to learn more about. It stands for search engine optimisation and is the process of increasing visibility on search engines like Google and Bing. In this blog post we share which tools you will need...
Core Web Vitals are an overall assessment of what a site looks like and how it is judged by its users. Site speed, usability and performance are key ranking factors for Google, which is why they are so important to your overall website presence. Here, we break down what the...
In today’s digital world, having a strong online presence is critical to the success of any business. However, it’s not enough to simply have a website; you need to ensure that your site appears at the top of search engine results when potential customers are searching for products or services...
In the fast-paced world of social media, it’s becoming increasingly important for businesses to keep up with the latest trends in order to stay relevant and engage with their audience. One trend in particular that has taken off in recent years, is the use of social media stories for marketing. Every...
PPC is a great way to bring in high-quality leads, gain exposure, and most importantly – maximise your sales. The nature of search and the data Google collects allows you to be specific with your targeting so you’re not just blowing your budget on any old clicks. If you’re not...
Internal links are something that falls to the wayside for website owners, but they are actually a hugely valuable aspect of building a good strategy. An internal link is basically one link place on a page of your site that points to another page on your site. It’s building a...
As your homepage is usually the first page of your website that your prospective clients/customers will see, it’s important for you to make a lasting impression. That’s why you should invest some time into it, because doing so will allow you to communicate your values, expertise, and brand credibility. One...
As spring approaches, you will notice the days getting longer, the sun creeping its way out the clouds and heavy winter coats being packed away till next year. Spring is the season that brings about lots of change and is an excellent time to introduce fresh ideas to your marketing campaigns....
With too many references, terms and jargon to navigate it can be an ordeal to find out just what you’re after. Many clients ask us what these terms exactly mean, and we want to make sure you have all the knowledge before going ahead with something. In the Analytics world...
Since the first lockdown, we’ve seen a frenzy of users join TikTok. It’s the fastest-growing social media platform and home to more than 1 billion monthly active users. However, it’s not for everyone. The majority of its users are between the ages of 18 and 34, so it’s the ideal...
Website speed aids to the first impression for a visitor of a business. Whilst most website developers work on making the platform aesthetically pleasing, with a number of features that make it stand out, if not optimised well, it can negatively affect website speed. Fast-loading sites are crucial for SEO...
Sometimes prospective clients ask things like, “When will I be on the first page of Google?” or “What do you predict the progress will be in the next three months?”. While these seem like reasonable questions for someone who is about to invest their money, unfortunately it’s impossible to determine...
We all have that age-old question of what really is involved in the algorithms of social media, and how do they change? They feel as illusive as the Google algorithms from an SEO perspective, which will open up a whole new can of worms when you’re looking into ways to...
“Mobile friendliness” as you know is increasingly important to consider when designing a website. As many as 60% of searches are made off a mobile device which makes optimising for smaller screens and those on the go vital. It’s also a ranking factor, meaning that if your site falls short...
There are many things that companies need to thrive. A unique service, strong leadership and so much more. However, in today’s world, businesses need to be exciting too. A good story allows viewers and customers alike to be influenced positively, leading to long-term contact. A great story can even make...
It’s easy to fall into the same habits when it comes to SEO, especially if you have seen a lot of success from it before. However, keeping at these classic tactics can also cause a lot more long term damage if it’s not addressed, which is where users and businesses...
Email marketing is so simple, yet effective with £35.41 ROI for every £1 spent. It allows you to communicate directly with those who have an interest in your niche and business in particular. When you think about it, how many times have you stumbled upon something that you like online but...
As the world of marketing expands, it is quite evident how valuable a good influencer is. This style of marketing allows brands to gain reach in targeted audiences and can aid in boosting sales, generating leads and increasing brand awareness. Working with creators online who have an interactive audience means...
Recently, a guide from Google was released which shares information on the ranking factors and algorithms that Google still uses and operates. This will really help clients and SEOs with their understanding of what’s actually still in operation and what has been long retired. We take a look at the...
As a business that’s heavily reliant on Google search, your fate really swings in the balance of its algorithm updates. These are changes made by Google from time to time to improve its way of doing things – crawling and indexing sites to deliver users the best results. They are...
