Our Guide to Influencer Marketing

As the world of marketing expands, it is quite evident how valuable a good influencer is. This style of marketing allows brands to gain reach in targeted audiences and can aid in boosting sales, generating leads and increasing brand awareness. Working with creators online who have an interactive audience means that your brand will benefit from their authenticity. Influencers are known for their creativity and have the talent for making content that viewers enjoy to watch. They have the ability to help your brand gain attention on social media platforms where you may not have as strong of a presence, such as TikTok and Instagram.  

Below is a guide that offers all the tips and tricks you need to identify the best influencers for your brand.  

What is influencer marketing? 

Influencer marketing is essentially about product endorsement on social media platforms through an individual who has their own network of followers and connections. Usually, brands will target influencers that match their product such as skincare lines for beauty influencers.  

Do’s and Don’ts  

• Build relationships with influencers that you collab with. Whilst it can be easy to incorporate a number of influencers at a time for one product, the value of building a solid relationship with one influencer at a time is great. Returning back to these individuals for different campaigns shows authenticity which audiences heavily look out for.  
• Be present. Don’t feel that you have to leave all the marketing to the influencer. Actively engage on their channel by commenting on posts or reposting pictures and videos onto your own platform.  
• Don’t get in the way. Of course, you will want to have your product marketed and promoted in a certain way, but taking too much control will defeat the purpose of the collaboration. Allowing them to use their creativity and originality is what will help your product sell. However, there is always room for improvement so a simple brief can be provided.  
• Don’t be too vague. When reaching out to new influencers, be sure to be very clear about who you are and what your product is. Briefly discussing why you reached out to that influencer in particular, will also work in your favour.  

Types of collaborations 

• Giveaway. If you are planning to giveaway some products, considering an influencer to collaborate with would be highly beneficial for your brand. By using their platform, they will be able to use their creativity to promote your brand and product to a new audience.  
• Events. If you are setting up an event for the launch of something new, inviting influencers to these events to try and test your product is perfect. Get them on board early to build up excitement and allow them to document their time at the event so that their audience can follow along.  

Influencer marketing is one of the best places to be right now when it comes to promoting a brand. If your business is struggling, consider this route for an increase in traffic and brand awareness.