Protein World has made marketing headlines with a brand strategy that has been aligned with every value from integrity to gross moral turpitude. It started with this. This ad just got them a bomb threat. Yes, a bikini-clad woman stood against a glaring yellow background and the slogan ‘ARE YOU BEACH BODY...
29 Reasons Why You Need Content Marketing Content is arguably the most important part of your site – it’s why people come to your page, and if you don’t deliver what they expect they’ll just leave and find it elsewhere. Even if you rely on PPC and other lead generation...
Pope Benedict XVI tweeted for the first time yesterday, Wednesday 12th of December to over 1 million followers on the 140 characters or less social networking site. The tweet can be read below and as of this morning has already been retweeted over 56,000 times and a video of the...
Scientists are warning that our addictions to our favourite gadgets could be causing us problems with our sleep. A new study from the Lighting Research Center suggests that digital displays can cause melatonin suppression, which affects our body clock. Melatonin is the chemical in our body that promotes sleep and...
Internet addiction has been well documented in the press and (funnily enough) online in recent years, especially with the rise of social media giants such as Facebook and Twitter. Many argue that it’s not really an addiction, but scientists and psychologists have revealed that social media and Facebook in particular...
iPhone users and fans of Apple have reacted with anger and frustration at the new maps application launched yesterday on the iPhone. Many of the users have reported that the app doesn’t live up to the former Google Maps application which Apple decided to replace in favour of their own....
Last week Facebook announced that they would be launching search advertising and so far, the announcement hasn’t received much praise. Both, industry experts and angry Facebook users have suggested that it will be another annoying feature that Facebook adds (Not Ads) to its recent collection and that Facebook is turning...
If you are a Facebook user and not one of the 83 million “Fake” users, you might start to notice some blurry photos appearing on your network. Computer security specialists McAfee are teaming up with Intel to ensure that photo sharing on Facebook gets a little safer (and a little...
The Olympics kicks off this week and we’ve got a special tribute to some of the Olympic athletes that will be lighting up the world. We tell you some of our favourite present Olympians and why they should be followed on Twitter Usain Bolt (@usainbolt) Star sprinter back in 2008...
As the gloomy weather continues and the summer looks less likely to appear, the Innermedia team are keen to cheer you up. How are we doing that? We are offering the chance to win FREE hosting for the next 6 months, taking you well into the New Year with a...
This week, what remained of the former social news giant, Digg was sold off to the New York tech company Betaworks for $500,000. This was after The Washington Post paid $12 million for the Digg team and LinkedIn has purchased 15 of the patents Digg held for around $4 million....
LinkedIn Lawsuit LinkedIn hasn’t had the best of months this June and the news just keeps getting worse. The business networking giant is being for $5 million after 6million of their users had passwords leaked earlier in the month. The lawsuit has been filed by a lawyer and LinkedIn user...
Google Places, often seen as the centre of local search, has been entirely replaced by the new Google Plus Local pages. The move has been anticipated by digital marketers for quite some time, ever since Google introduced their Google Plus business pages. This means that businesses that used to have...
It’s fair to say that the Diamond Jubilee brought out some of the best in British. Once again, Britain was covered in Bunting, London was packed with patriotic royalists from all over the world and we were treated to a royal party like no other. It seemed like everyone was...
As far as social media and business networking go, LinkedIn have pretty much dominated the market for years, continuing to grow with no other network coming close to compete with it. That was until two years ago when an app called BranchOut was released exclusively for Facebook. LinkedIn is still...
Exciting news came out of Google HQ today when they released their latest Maps feature, real –time tube updates. The perfect tool for the 2 million London commuters that use the Tube every day. Just under a year after they added London Transport directions to their nifty maps function, Google...
With the online world constantly changing, local business owners have a tough job trying to understand the never ending changes in marketing jargon as well as keeping up with the pace of the online world and knowing which online marketing strategies will be right for their business. The big debate...
QR codes are appearing everywhere, from cinema posters at bus stops to business cards and magazines. The printing industry has gone mad for Quick Response codes. QR codes are like barcodes for mobile phones, and once a QR code is scanned it will direct the user to the target website...
Social media can be a great marketing tool for many businesses as part of an overall marketing strategy, but this doesn’t necessarily mean that you will get direct searches or business through it. Social Media is all about being social and communicating, which is great for brands that are seen...
On the 1st of March, Google implemented its new privacy policy and terms of service. The changes Google are making to its privacy policy are some of the biggest it has made in many years and will bring together the data from Gmail, Google search, YouTube, and Google+ into one...
As Facebook users will have noticed in recent weeks, Facebook profiles have changed. Users will have seen their ‘Wall’ replaced by a Timeline that lets them highlight photos, posts, and life events in a way that helps tell a story. The Facebook Timeline makes it easier to rediscover status...
The Technology for Marketing & Advertising (TFM&A) Exhibition held at Earls Court Two is the largest and longest running exhibition of its type in the UK marketing industry. Some of the Innermedia team were in attendance at the event on Tuesday 28th of February, to have a look around and...
This week we saw something very strange happen over in the U.S.A. A quiet neighbourhood in a Los Angeles suburb was transformed when a house on the street was painted orange and green with social media logos such as Facebook and Twitter printed on the wall. But this wasn’t a...
We’ve all fancied ourselves as a bit of a comedian at some point in our lives but are we really that funny? One of the best way to interact through Twitter is to be funny, but can we get our humour across in 140 characters? The art of Twitter humour...
