Top Tips On Writing A Great Blog Post | SEO
When it comes to writing a blog post, many believe that it only requires a topic and someone to type up their opinion on it. Whilst in some cases this may have some truth, there is a lot more to it when it comes to writing an effective post. In marketing, blogs are written for conversion. If you are noticing that your blogs are failing to convert, then it may mean that you are missing out on some valuable pieces of information. Most of the time, blog posts tend to be seen on social media but not clicked on. For the few who do visit your page, you may find they aren’t staying on long enough to finish reading. The thing is, you only have but a few valuable seconds to grab your user’s attention, convince them to click your link and read your blog post. So, how do you make sure your efforts are not going to waste? Follow these tips on how to write a great blog post.
Get to know your audience
Before you start writing, you need to know who your audience is. Do some research into the industry and use tools such as Google Analytics to get valuable insights. From here, you will be able to pinpoint who your audience is and where they are coming from. It also puts together simple reports that show what is working well and what needs to be improved. Calculations of average scroll depth can be analysed which shows how far readers have gone in the post before they have lost interest.
Write a captivating headline
If your headline isn’t gripping, it is almost guaranteed that your post won’t be read or shared. It is very easy to judge a book by its cover and this applies online too. Scammers use this to their advantage as they make their covers look attractive in order for people to click on their dodgy links. And sadly, it works because that’s just how we humans work. We like are more attracted to things that look and seem interesting. In order for your post to be a hit, you need to have a good title. There are tools online that can rate your title and give you good suggestions as well.
Less is more
Try and cut down on your paragraphs. A page that looks like a university essay is not attractive to visitors and will make them flee. No one has time to sit and read through endless paragraphs on the same topic. Breaking down your writing into paragraphs with subheadings means writers have the opportunity to filter through the post easily. Many readers skim blog posts before they read them. Bullet points are perfect for expressing clear benefits. Don’t forget to make short sweet points and avoid clutter.
Add images
Pictures are the best way to captivate readers and boost engagement. There are plenty of high-quality free pictures that can be used. However, taking your own pictures is more effective. Images are the best way to break up large chunks of information in a post.
Set up push notifications
This is a great way to engage with your readers long after they’ve visited your website. Some readers forget about the sites they visit so a little reminder here and there is a great way to bring back older visitors. Tools such as PushEngage are one of the best ways to get notifications in use on your site. If you haven’t considered it before, now is the time!
